Contrada Restaurant Branding

These illustrations were created by Bill Russell for Contrada, a new upscale Italian eatery in San Francisco. The thinking on the illustrative branding was to incorporate the image of an elegant swan and a pattern of California poppies into the shield and a flag formats used in the Palio Race and Festival of Siena, Italy. Bill worked with VK Design of Mill Valley, California.

Contrada Restaurant Branding by Bill Russell
These iconic illustrations were created by Bill Russell for Contrada, a new upscale Italian eatery in San Francisco. The thinking on the illustrative branding was to incorporate the image of an elegant swan and a pattern of California poppies into the shield and a flag formats used in the Palio Race and Festival of Siena, Italy. Bill worked with design firm VK Design of Mill Valley, California.
An elegant swan in a shield format becomes the iconic brand for the Contrada Restaurant in San Francisco.
The swan and a pattern of California poppies complete the composition in a square format for the Contrada Restaurant identity.
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